Strategic orientation – Family
Way to become a strong entrepreneurial family
Just like a family-run business every entrepreneurial family needs a strategic orientation because families, associates/shareholder and management are systems of their own following their own specific rules. The roles can be just as different as the motives of action. During the development of their strategic orientation the differences become visible and clearly understandable for all involved individuals. It indicates, which action or behaviour is reasonable.

I support you with regards to what should be kept, dropped, changed or added. This clarification reconciles the family, protects it from the threat of decomposition and ensures clear and firm relations for the future. The clear definition of family and business goals strengthens the entrepreneurial family and enables the family-run business to be more successful as the powers are jointly directed to product and market. The results thereof are expressed in the * family constitution.